Business Cases
Where the numbers actually moved.
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Turning Ad Spend Into Margin Across a 6-Brand Portfolio
How dayparting analysis and profitability dashboards lifted net profit 2–3% across a 6-brand, 5-market e-commerce portfolio.
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Governing HubSpot for 250+ Users Without Losing Speed
Rebuilding HubSpot governance for 250+ users and a 30,000-subscriber program across 15 markets — without slowing teams down.
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Finding the 10% of a 300-Product Catalogue That Actually Mattered
How aligning three ad campaigns and content to real search intent nearly quadrupled organic search clicks for a 300-product catalogue — on a €1,690 test budget.
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