A Challenge
HubSpot had grown organically across 250+ users and 15 markets, with inconsistent segmentation, GDPR compliance risk, and a 30,000-subscriber email program running without real list hygiene. Marketing teams in different markets were working around each other instead of off shared structure.
B Approach
We rebuilt HubSpot governance from the ground up: standardized properties and lifecycle stages, GDPR-compliant segmentation rules, and a clear permissions structure across 250+ users and 15 markets — with a single source of truth for the 30,000-subscriber program.
C Result
A governed, scalable HubSpot instance running cleanly across every market, with a compliant email program teams can build campaigns on without stepping on each other.