A Challenge
A six-brand e-commerce group running PPC across Amazon, Walmart, and Google Ads had no clear view of which products — or which hours of the day — were actually profitable. Ad spend ran flat around the clock, and reporting stopped at revenue, not margin.
B Approach
We built a marketplace PPC and profitability analytics stack that connected ad platform data with real sales and cost figures, surfacing margin at the product and hour level. Overlaying dayparting analysis on top of that revealed clear low-performing windows where spend wasn’t converting — and high-performing windows that were underfunded.
C Result
A 2–3% net profit lift from dayparting adjustments alone, across the full 6-brand, 5-market portfolio — with ongoing visibility into which products, hours, and markets actually drive margin, not just top-line revenue.